Pullman Hotels and Resorts Brings its Brand Evolution to Life

Pullman Hotels & Resorts today unveils its new global brand campaign, marking a significant milestone in the brand's evolution and reinforcing Pullman's position as one of the world's most progressive premium hospitality brands.

Campaign Essence
- Theme: Every Exchange Is a Trip — reframing hospitality as a space for creativity, collaboration, and cultural connection.
- Focus: Moves beyond destinations, spotlighting the energy of human interaction, cultural contrasts, and spontaneous exchange.
- Creative Direction: Shot in Dubai and Bangkok, designed to feel expressive, culturally connected, and story-driven.

Pullman xChange Paris
- Edition: Second global event (after Dubai).
- Venues: Pullman Paris Montparnasse & Pullman Paris Bercy.
- Attendees: 150+ media, influencers, creatives, and cultural voices.
- Contributors: Monika Jiang (loneliness researcher), Laura François (systems thinker), Gianfranco Chicco (writer/curator).
- Themes: Leadership, emotional connection, systems thinking, creative collaboration.

Leadership Voices
- Benoît Racle (Global Brand President, Accor Premium): > “Pullman has always been shaped by exchange. We are evolving that legacy to connect storytelling, experiences, culture, and hospitality.”

- Natasha Mohammed (VP Global Brand, Pullman): > “Rather than traditional hospitality storytelling, we wanted to create an open invitation into moments of creativity, curiosity, and genuine human connection.”

Strategic Outlook
- Global Reach: 150+ hotels in 40+ countries, with 60 new openings in the pipeline.
- Growth Target: On track to surpass 200 hotels within five years.
- Upcoming Openings: Pullman Hamilton (New Zealand), Pullman Nanjing Binjiang (China), Pullman Casa Bouskoura (Morocco).

This campaign positions Pullman as a progressive premium hospitality brand, blending cultural relevance with immersive experiences. It’s less about rooms and rates, more about connection and creativity as the new luxury currency.