Game on: Virgin Atlantic partners with Sport 24 to bring live sport to the skies

Virgin Atlantic has announced a new partnership with IMG’s Sport 24 channel, bringing live sports streaming directly to passengers in the air.

What’s New
- Live sports onboard: Customers can watch Sport 24 and Sport 24 Extra for free on their own devices by connecting to Virgin Atlantic’s Starlink-powered Wi-Fi.
- Major events covered: FIFA World Cup 2026™, Wimbledon, The Open, basketball, motorsports, and more — over 6,000 hours of live sport.
- Fleet rollout: Starlink Wi-Fi is already available on one-third of Virgin Atlantic’s aircraft, with full fleet connectivity planned by 2027.

Why It Matters
- Virgin Atlantic is enhancing its inflight entertainment by combining high-speed connectivity with premium sports content.
- This move ensures passengers don’t miss big sporting moments, whether they’re boarding, cruising at 35,000 feet, or landing.
- It builds on Virgin Atlantic’s reputation for innovation and customer service, adding another layer of value to its SkyTeam alliance membership and transatlantic network.

Voices from the Partnership
- Juha Jaervinen, Chief Customer Officer, Virgin Atlantic: “Nobody likes missing a big sporting moment. With Sport 24 available on our growing Starlink-enabled fleet, customers can be part of the action from start to finish.”
- Richard Wise, SVP at IMG: “Sport 24 is the market-leading live sport partner in the air and at sea, with an unmatched portfolio of live sport.”

This partnership positions Virgin Atlantic as one of the few airlines offering live sports streaming at scale, making long-haul flights more engaging for sports fans.