The Long Run (TLR), a global membership organisation working at the intersection of nature conservation and sustainable tourism, and the Asia Pacific Outdoor Lodging Association (APOLA), have signed a Memorandum of Understanding to support the growth of sustainable outdoor lodging in Asia Pacific. Key Highlights - MOU Signed (8 June 2026): Establishes collaboration between The Long Run (TLR) and the Asia Pacific Outdoor Lodging Association (APOLA). - Focus Areas: Events, knowledge exchange, communications, and membership engagement. - Shared Goal: Strengthen sustainability practices among outdoor lodging operators (often referred to as glamping). Industry Context - Outdoor lodging in Asia Pacific is growing at ~15% annually, compared to 11% globally. - APOLA works on operational standards and sustainable development for this fast-growing sector. - TLR brings its 4Cs framework (Conservation, Community, Culture, Commerce) to guide best practices. Leadership Insights - Robert Hecker (APOLA): Outdoor lodging can drive rural economic development when done with environmental care and local partnerships. - Anne-Kathrin Zschiegner (TLR): Partnership reflects a shared commitment to practical collaboration and sustainability in outdoor lodging. Upcoming Event - APAC Regional Hub Meeting: - Hosted at Cardamom Tented Camp, Cambodia (15–17 June 2026). - Theme: “From Influence to Evidence: The 4Cs in Practice.” - Brings together conservation-driven lodges, responsible travel businesses, and sustainability advocates. Strategic Significance - Encourages knowledge sharing and best practices for challenges like: - Sustainability and investment. - Regulatory compliance and planning permissions. - Guest satisfaction and marketing. - Reinforces tourism as a force for good, balancing economic growth with conservation. This partnership is a strong signal that Asia Pacific’s outdoor lodging sector is maturing rapidly, with sustainability becoming a central pillar.
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