The Long Run and APOLA

The Long Run and APOLA to Advance Sustainable Outdoor Lodging in Asia Pacific

The Long Run (TLR), a global membership organisation working at the intersection of nature conservation and sustainable tourism, and the Asia Pacific Outdoor Lodging Association (APOLA), have signed a Memorandum of Understanding to support the growth of sustainable outdoor lodging in Asia Pacific.

Key Highlights
- MOU Signed (8 June 2026): Establishes collaboration between The Long Run (TLR) and the Asia Pacific Outdoor Lodging Association (APOLA).
- Focus Areas: Events, knowledge exchange, communications, and membership engagement.
- Shared Goal: Strengthen sustainability practices among outdoor lodging operators (often referred to as glamping).

Industry Context
- Outdoor lodging in Asia Pacific is growing at ~15% annually, compared to 11% globally.
- APOLA works on operational standards and sustainable development for this fast-growing sector.
- TLR brings its 4Cs framework (Conservation, Community, Culture, Commerce) to guide best practices.

Leadership Insights
- Robert Hecker (APOLA): Outdoor lodging can drive rural economic development when done with environmental care and local partnerships.
- Anne-Kathrin Zschiegner (TLR): Partnership reflects a shared commitment to practical collaboration and sustainability in outdoor lodging.

Upcoming Event
- APAC Regional Hub Meeting:
- Hosted at Cardamom Tented Camp, Cambodia (15–17 June 2026).
- Theme: “From Influence to Evidence: The 4Cs in Practice.”
- Brings together conservation-driven lodges, responsible travel businesses, and sustainability advocates.

Strategic Significance
- Encourages knowledge sharing and best practices for challenges like:
- Sustainability and investment.
- Regulatory compliance and planning permissions.
- Guest satisfaction and marketing.
- Reinforces tourism as a force for good, balancing economic growth with conservation.

This partnership is a strong signal that Asia Pacific’s outdoor lodging sector is maturing rapidly, with sustainability becoming a central pillar.

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