AbhiBus Launches Industry-First Roadside Assistance for Bus Breakdowns on Highways

AbhiBus (ixigo’s bus business), one of India’s leading online bus ticketing platforms, today announced the launch of an industry-first Roadside Assistance program designed to support travellers in the event of a bus breakdown during their journey.

Key Highlights
- Immediate Support: If a bus booked via AbhiBus breaks down, a cab will be arranged within 45 minutes at no extra cost.
- Customer-Centric: AbhiBus bears the full cost of alternate transport, ensuring passengers aren’t stranded.
- Market Focus: Especially relevant for Tier II & Tier III cities, where bus travel is booming.
- Trust & Reliability: Extends responsibility beyond ticketing, addressing one of the biggest anxieties in bus travel—being stuck on highways.

Leadership Insight
- Rohit Sharma, COO: Emphasized consumer empathy and AbhiBus’s commitment to supporting travellers throughout the journey, not just at booking.

Promotion
- Campaign launched featuring Prabhu Deva to highlight the service.

Complementary Features
- Abhi Assured: Up to 150% refunds.
- Filter New Bus: Choose newer buses before booking.
- 360° Bus Photos: View interiors/exteriors before confirming seats.

Why It Matters
This initiative sets a new benchmark in intercity bus travel by combining technology, customer-first policies, and empathy. It strengthens AbhiBus’s positioning as a dependable travel partner, especially in markets where bus travel is the backbone of mobility.