The World Travel & Tourism Council (WTTC) has officially welcomed Meliá Hotels International as a new Global Member, strengthening its network of leading hospitality and tourism companies. About Meliá Hotels International - Founded: 1956 in Mallorca, Spain. - Headquarters: Palma de Mallorca, Balearic Islands. - Global Presence: Operates more than 400 hotels across 46 countries. - Brands: Gran Meliá Hotels & Resorts, ME by Meliá, Paradisus, Meliá Hotels & Resorts, INNSiDE, and others. - Focus: Innovation, sustainability, and guest-centric experiences. Sustainability Leadership - Recognized by S&P Global as Europe’s most sustainable hotel company. - Strong commitments to environmental protection, social impact, and digital transformation. - Long-term value creation for stakeholders while enhancing guest experiences. Leadership Perspectives - Gloria Guevara, WTTC President & CEO: Praised Meliá’s blend of global scale with Mediterranean hospitality, highlighting its leadership in sustainability and innovation. - Gabriel Escarrer, Chairman & CEO of Meliá Hotels International: Emphasized the importance of public-private collaboration and the role of tourism companies in driving positive societal and environmental impact. Why It Matters Meliá’s membership brings a strong sustainability voice to WTTC’s global agenda, reinforcing the council’s mission to accelerate transformation toward a more inclusive, resilient, and responsible tourism sector.
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