GUEXT 2026 drives global opportunities and launches International Buyers Programme
The upcoming GUEXT 2026 exhibition in Madrid is set to make a strong international push with the launch of the Hosted Buyers Programme, running from 15–17 October. Global Buyer Connections: The programme will link exhibitors with buyers from Europe, Latin America, and North Africa, focusing on importers, distributors, opinion leaders, and specialized channels with real decision-making power. Business Opportunities: A packed agenda of pre-scheduled commercial meetings will help exhibitors generate efficient contacts and expand their export reach. Sector Coverage: The exhibition will be structured across seven key hospitality sectors: - Equipment & machinery - Tableware - Design & decoration - Technology & digitalisation - Coffee, tea, bakery, pastry & ice cream - Logistics & packaging - Gym & spa Strategic Aim: By attracting highly qualified international buyers, GUEXT is positioning itself as a specialized commercial and professional hub to boost the hospitality industry worldwide. This initiative reflects IFEMA MADRID and FELAC’s commitment to making GUEXT not just a regional event, but a global marketplace for hospitality suppliers and services. It’s a smart move—hospitality suppliers often struggle to connect with the right buyers internationally, and this programme directly addresses that gap.
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