MakeMyTrip Launches Creator Circle with Meta to Reward Travel Creators in India

Social is now a leading channel where people discover their next travel destination, and Instagram is the leading platform driving this shift with Reels and creator-led content. A single Reel or creator post can put a destination on a traveller's radar.

Why It Matters
- Social-first travel discovery: Instagram Reels and creator-led content are now key drivers of destination awareness.
- Creator Circle’s role: Helps MakeMyTrip meet travellers at the moment of inspiration with authentic, creator-driven storytelling.

Program Highlights
- Eligibility: Open to creators with 10K+ followers who meet brand criteria.
- Reward model: Based on engagement quality, not follower count. Micro and nano creators can benefit equally.
- Content focus: Real-time travel insights, honest takes on traveller pain points, and practical guidance.
- Partnership: Built with Meta, leveraging Born on Instagram resources (learning modules, masterclasses, trend insights).
- Execution partner: Collective Artists Network via Galleri5’s AI-powered creator platform.

Voices from the Launch
- Raj Rishi Singh (MakeMyTrip): “Engagement is the new mantra of advertising… Creator Circle lets us reach travellers authentically, through voices they believe in.”
- Shweta Bajpai (Meta): “Creators don’t just inspire travel — they drive decisions. Micro and nano creators consistently punch above their weight.”
- Rahul Regulapati (Galleri5): “Better insights lead to better content. Creator Circle rewards value, not just reach.”

Impact
- Shifts brand–creator partnerships toward transparency and fairness.
- Positions MakeMyTrip as a pioneer in engagement-led travel marketing.
- Gives travellers more authentic, relatable content to guide trip planning.

This program is a smart pivot: instead of chasing vanity metrics like follower count, it rewards creators who genuinely influence travel decisions.