Preferred Hotels and Resorts Introduces Preferred Wellbeing, Recognizing Hotels that Inspire Renewal and Reconnection

Preferred Hotels & Resorts, the world’s largest independent hotel brand, today announces the launch of Preferred Wellbeing, a new global designation program celebrating a curated collection of more than 50 member hotels and resorts that deliver exceptional, holistic wellness experiences.

Program Overview
- Preferred Wellbeing: A new global designation program spotlighting 50+ member hotels and resorts delivering holistic wellness experiences.
- Goes beyond traditional spa offerings, focusing on immersive journeys of renewal, vitality, and reconnection.
- Informed by the company’s Luxury Travel Report, which shows wellness is now a defining force in luxury travel decisions.

Key Trends Driving the Wellbeing Movement
- Longevity-Focused Wellness: Results-driven programs blending Eastern philosophies with Western technologies (e.g., Amrit Ocean Resort, Hotel Las Islas).
- Ancient Rituals + Modern Science: Integrative approaches combining traditional therapies with evidence-based treatments (e.g., Almar Giardino di Costanza, The Meru Sanur).
- Hydrotherapy as Core: Water-based rituals elevated to centerpiece experiences (e.g., 7132 Hotel in Switzerland, Grand Velas Riviera Maya).
- Personalized Multi-Day Journeys: Structured retreats replacing one-off treatments (e.g., Almar Lido Jesolo, Grand Velas Boutique Los Cabos).
- Healing Power of Nature: Immersive, off-grid environments fostering reconnection (e.g., Corcovado Wilderness Lodge, Post Ranch Inn).
- Multi-Sensory Design: Spaces engaging all senses for transformative experiences (e.g., Parco dei Principi in Rome, Interalpen-Hotel Tyrol).

Strategic Significance
- Reflects a new era of wellness travel: blending science, tradition, personalization, and design.
- Responds to traveler demand for transformational journeys and genuine disconnection from digital pressures.
- Properties are evaluated against five wellbeing pillars and 12 criteria, ensuring credibility and consistency.

Leadership Insight
Lindsey Ueberroth, CEO:
> “Preferred Wellbeing was created to help guests easily discover and book hotels that are defining what’s next in the wellness space.”

This initiative positions Preferred Hotels & Resorts as a curator of wellness innovation, aligning with the broader adventure and experiential tourism boom you’ve been tracking.