Minor Hotels Announces Rebrand of Anantara Vacation Club to Minor Vacation Club

Minor Hotels is announcing the evolution of its vacation ownership business with the rebranding of Anantara Vacation Club to Minor Vacation Club, aligning the brand more closely with the scale, diversity, and future direction of the Group’s timeshare portfolio.

Rebrand Overview
- Anantara Vacation Club has been rebranded as Minor Vacation Club.
- The change aligns the timeshare brand more closely with the scale, diversity, and future direction of Minor Hotels’ vacation ownership portfolio.

Expanded Access
- Originally tied closely to Anantara, the Club now offers Points Owners access across the broader Minor Hotels portfolio:
- Brands include Anantara, Elewana, Avani, Oaks, and more.
- Beyond accommodation, members can enjoy dining, leisure, and lifestyle experiences.

Growth Milestones
- Minor Vacation Club will launch two new Club Resorts in Japan later this year, signaling its next phase of expansion.
- The rebrand reflects a shift toward greater choice, flexibility, and long-term value for members.

Leadership Perspective
- Dillip Rajakarier, Group CEO of Minor International:
> “Minor Vacation Club reflects how our timeshare business has evolved alongside Minor Hotels itself… creating a stronger, more flexible platform to curate a wider range of destinations and experiences.”

Commitment to Members
- Transition will be phased to ensure a seamless experience for Points Owners.
- Service standards and benefits remain intact, with enhancements designed to strengthen the offering.

Minor Hotels Context
- Operates 640+ hotels, resorts, and branded residences across 66 countries.
- Portfolio includes Anantara, Tivoli, NH Collection, Avani, Oaks, Elewana, and more.
- Unified loyalty program: Minor DISCOVERY, part of GHA DISCOVERY.

This rebrand is significant because it shifts the identity from being brand-specific (Anantara) to group-wide (Minor), signaling a more integrated and flexible vacation ownership model.