Planning travel is now a conversation with MakeMyTrip’s upgraded Myra
MakeMyTrip ’s upgraded Myra goes end-to-end from complex travel searches with layered preferences to booking and final payment, all within a single conversation. What’s New - End-to-end conversational booking: Myra now handles the entire journey — from complex searches with layered preferences to booking and final payment — all inside a single conversation. - Multilingual capability: Supports 8 languages (English + 7 Indian languages), making it far more accessible across diverse regions. - Voice-first design: Travelers can interact by voice, which is especially powerful for nuanced, layered trip planning. Impact Numbers - 3 million conversations per quarter already. - 45% of usage comes from Tier-2 and smaller cities — showing strong adoption beyond metros. - 10% higher conversion rates compared to traditional filter-led journeys. - Voice prompts last ~40% longer than text, signaling deeper intent and richer queries. Strategic Vision Rajesh Magow, Co-Founder & Group CEO, highlighted that: > “The next shift in travel search will be shaped in large part by voice. Myra is how we are getting ready for that shift, while continuing to serve the traveller of today.” This positions MakeMyTrip as a pioneer in conversational AI for travel, especially in India’s fast-growing market where voice and regional language support are critical.
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