Emirates and dnata repurpose and donate more than 400 strollers to local non-profit organisations

Emirates and dnata’s stroller donation project is a great example of how aviation companies can blend operational efficiency, sustainability, and community care.

How the Initiative Worked
- Collection & Upcycling: Spare strollers from Dubai International Airport were transported to Emirates Engineering, where they were refurbished and branded with a special tag made from Business Class seat leather: “Donated with love by Emirates.”
- Community Partnerships: dnata4good, the employee-led volunteer program, identified three local non-profits — Hope Amel UAE, Senses, and Al Noor — as recipients.
- Sanitisation & Delivery: Emirates Airport Services ensured the strollers were thoroughly cleaned before being handed over.

Impact on Local Organisations
- Hope Amel UAE: Supporting single mothers and families in need with essential baby gear.
- Senses: Using strollers for emergency transport and outings for children with special needs.
- Al Noor: Providing mobility support for students during school trips and daily activities.

Why It Matters
- Sustainability: Instead of discarding 430 older models after purchasing 1,000 new strollers, Emirates extended their lifecycle.
- Community Care: The initiative directly supports vulnerable families and children of determination in Dubai.
- Employee Engagement: dnata4good shows how staff-driven volunteerism can amplify corporate social responsibility.

It’s a thoughtful blend of repurposing resources, empowering employees, and strengthening community ties.