Agoda and TPO Launch MOU to Unlock Opportunities at the City Level

Digital travel platform Agoda has announced a partnership with the Tourism Promotion Organization for Global Cities (TPO) to unlock opportunities across its global network of member cities. The collaboration underscores a shared commitment to fostering tourism development and enhancing travel experiences.

Purpose of the Partnership
- Designed to unlock tourism opportunities at the city level.
- Moves tourism from short-term promotion toward data-driven, long-term stewardship of visitor economies.

Focus Areas
1. Data Insights – Helping cities make informed decisions using Agoda’s global travel data.
2. Capacity Building – Training and leadership programs to develop tourism professionals.
3. Destination Marketing – Promoting cities through Agoda’s platform to reach global travelers.

Leadership Perspectives
- Kang Da-eun (TPO Secretary General): Emphasized repositioning tourism as a core urban policy, not just promotion.
- Damien Pfirsch (Agoda CCO): Stressed using Agoda’s digital platform to strengthen city-level tourism strategies and share best practices.

Broader Impact
- Tourism is framed as a driver of urban resilience, cultural vitality, and inclusive growth.
- The partnership complements Agoda’s offerings: 6M+ holiday properties, 130K+ flight routes, and 300K+ activities available in single bookings.

This collaboration signals a shift toward sustainable, city-focused tourism strategies.