WTTC convenes Travel and Tourism leaders in first global event in Egypt to accelerate sector’s recovery

The World Travel & Tourism Council (WTTC) is bringing together a select group of global Travel & Tourism leaders in Egypt in early May for a Leadership event aboard Crystal Serenity, taking place during transit through the Suez Canal, one of the world’s most critical trade and connectivity corridors.

Global Leadership Event in Egypt
- The World Travel & Tourism Council (WTTC) is convening its first major global recovery event in early May 2026.
- Venue: Crystal Serenity cruise ship, during transit through the Suez Canal — a symbolic global trade and connectivity corridor.
- Hosted by the Egyptian Government, with sponsorship from the Antonio Lefebvre Foundation, Coral Group, and Abercrombie & Kent.

Participants & Purpose
- Attendees include Ministers, CEOs, and senior policymakers from Egypt, Saudi Arabia, the UAE, Latin America, and Europe.
- Focus: accelerating recovery of the Travel & Tourism sector through public-private collaboration.
- Dedicated roundtable on Middle East recovery policies, reflecting urgency amid geopolitical tensions.

Discussion Themes
- Geopolitics and global travel flows.
- Workforce and talent shortages.
- Seamless cross-border travel.
- High-value tourism and destination stewardship.
- Long-term sustainable growth strategies.

Spotlight on Egypt
- Egypt’s tourism strategy and investment priorities will be highlighted.
- Reinforces Egypt’s position as a leading global destination and a driver of sector recovery.

Leadership Voices
- Manfredi Lefebvre, WTTC Chairman: Emphasized Egypt’s appeal and the duty of industry leaders to move forward with confidence.
- Gloria Guevara, WTTC President & CEO: Stressed resilience of Travel & Tourism and the importance of government-private sector coordination for rapid recovery.

This event is both symbolic and strategic: set against the Suez Canal, it signals confidence in the Middle East while shaping a unified global action plan for a more resilient and sustainable tourism future.