A canvas of culture: Radisson Hotel Group curates an art, design and culture experience at Radisson Collection Srinagar

Reinforcing its commitment to blending global hospitality standards with deeply rooted regional identity, Radisson Hotel Group South Asia hosted an exclusive Art, Design & Culture Retreat at Radisson Collection Hotel & Spa, Riverfront Srinagar.

Theme:
Art. Craft. Culture. Kashmir. — spotlighting the region’s heritage through immersive experiences.

Art & Design Workshop:
Led by Amrai Dua, participants created personalized diary covers using collage techniques like tearing, layering, and composition. This was designed as both creative exploration and reflective storytelling, translating impressions of Kashmir into visual narratives.

Cultural Philosophy:
Nikhil Sharma (MD & COO, South Asia) emphasized Radisson’s vision of blending international hospitality with local cultural essence, redefining guest experiences through design and storytelling.

Heritage Inspiration:
Traditional Kashmiri motifs, textures, and craftsmanship were reinterpreted in a contemporary, hands‑on format, reinforcing Radisson’s approach of immersive, design‑led hospitality.

Strategic Context
- Radisson Hotel Group is one of India’s largest international operators, with 200+ hotels in operation and development.
- Strong presence in tier‑1 markets like Delhi NCR, but over half its portfolio is in tier‑2 and tier‑3 cities.
- Brands in India include Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn, Park Plaza, and Radisson Individuals (plus Individuals Retreats).

This initiative is part of Radisson’s broader strategy: luxury hotels as cultural destinations, where guests don’t just stay—they engage with local heritage in meaningful ways.