ITA Airways delivers more customer value by switching app and website to Lufthansa Group platform

ITA Airways is introducing a completely new digital offering to its customers. The app and website have been completely rebuilt and now offer numerous new functionalities and options.

What’s New
- Rebuilt app & website: Fully redesigned with ITA’s brand identity (logo, colors, imagery, content).
- Shared technology: Runs on the same platform as Lufthansa, SWISS, Austrian Airlines, and Brussels Airlines.
- Unified experience: Travelers can now combine ITA flights with Lufthansa Group hub carriers in a single booking.

Upcoming Features
- Travel ID & Miles & More integration: Direct access through ITA’s app.
- Streamlined check-in: Standardized with other Lufthansa Group airlines.
- Enhanced notifications: Automatic emails and push alerts for smoother travel updates.

Customer Benefits
- Nine languages supported: Broad accessibility for international passengers.
- Comprehensive journey support: From inspiration and booking to payment, services, and post-flight info.
- Consistency across touchpoints: Simple, intuitive booking and personalized travel information.

Development
- Built by Lufthansa Group Digital Hangar over 12 months.
- Based on a platform already recognized as the “Best Airline App” in 2024.

Leadership Insight
Dieter Vranckx, Lufthansa Group CCO, emphasized that the shared platform creates “real added value” and is designed to be a trusted companion throughout the journey.

This move positions ITA Airways as digitally aligned with Lufthansa Group’s network, ensuring passengers get a modern, seamless, and globally consistent travel experience.