Sofitel and Orascom Development Egypt Announce the Signing of Sofitel El Gouna, A Flagship Luxury Resort on Egypt's Red Sea Coast

Accor, a global leader in hospitality, and Orascom Development Egypt, a leading developer specialized in creating vibrant, integrated communities, are pleased to announce the signing of a management agreement to reposition the iconic Mövenpick El Gouna as Sofitel El Gouna Resort, a luxury resort.

Project Overview
- Conversion: The iconic Mövenpick El Gouna will be repositioned as Sofitel El Gouna Resort.
- Timeline: Extensive phased renovation program begins in 2027.
- Scale: 420 rooms and suites, reimagined with Sofitel’s signature art de vivre blending French elegance and Egyptian heritage.

Location & Setting
- Situated on a rare beachfront peninsula with both sea and lagoon access.
- Part of El Gouna, a fully integrated town developed by Orascom over 36 years, home to 25,000 residents from 50+ nationalities.
- Just 30 minutes from Hurghada International Airport, with direct flight access from Europe.

Guest Experience
- Rich culinary scene combining international flavors with local inspiration.
- Wellness facilities: spa, fitness center, outdoor leisure spaces.
- Dedicated meeting and event spaces for both leisure and business travelers.

Strategic Significance
- Reinforces Sofitel’s luxury presence in Egypt, complementing Sofitel Cairo El Gezirah, Sofitel Cairo Downtown Nile, and the upcoming Sofitel Legend Giza Pyramids (2028).
- Supports Egypt’s tourism growth by introducing a large‑scale, full‑service luxury resort to the Red Sea Riviera.
- Strengthens El Gouna’s profile as a premium global destination, already known for its film festival, gastronomy events, and international sports championships.

Leadership Perspectives
- Maud Bailly (CEO, Sofitel): El Gouna embodies a rare balance of nature, community, and lifestyle—ideal for Sofitel.
- Dr. Eskandar Tooma (Chairman, Orascom Development Egypt): Sofitel will deliver a refined experience true to El Gouna’s character.
- Mohamed Amer (CEO, El Gouna): The project adds a new layer to El Gouna’s distinctive identity and global appeal.
- Dr. Ali Dayekh (CEO, Arabian Peninsula Hospitality): Partnership brings internationally recognized standards aligned with El Gouna’s vision.

This signing positions Sofitel El Gouna as a flagship resort anchoring the Red Sea’s luxury hospitality landscape, blending French sophistication with Egypt’s cultural richness.