Accor and Risma: A strengthened strategic partnership to accelerate tourism development in Morocco

As part of Accor Chairman and CEO Sébastien Bazin's visit to Morocco on April 2 and 3, and his invitation to Risma's Supervisory Board, Accor and Risma announce a major milestone in their historic collaboration, marking renewed momentum for the hospitality and tourism sectors in the Kingdom.

Strategic Partnership
- Accor and Risma have collaborated for over 30 years, playing a pivotal role in Morocco’s hospitality sector.
- The renewed partnership signals accelerated growth and modernization of the country’s tourism infrastructure.

Flagship Projects
- Sofitel Tangier: A new luxury hotel on Tangier’s corniche, offering panoramic views of the Strait.
- Hotel Renovation & Repositioning: Major investments to modernize existing properties, improve segmentation, and enhance competitiveness.
- Tourism & Hospitality Training Academy: Co-funded by Accor and Risma, designed to nurture local talent and train future generations of tourism professionals.

Broader Impact
- Strengthens Morocco’s position as a luxury destination, especially ahead of the 2030 World Cup.
- Focus on human capital development, aligning with supervisory authorities to meet sector needs.
- Transition to franchising for faster, more diversified expansion.

Leadership Voices
- Sébastien Bazin (Accor CEO): Emphasized Morocco’s strategic importance and Accor’s commitment to investing in talent and growth.
- Azeddine Guessous (Risma Supervisory Board Chairman): Highlighted franchising and training as crucial for the sector’s future.
- Amine Echcherki (Risma Management Board Chairman): Stressed the renewed momentum in the partnership as key to modernization.
- Maud Bailly (Accor, Sofitel brands CEO): Positioned Morocco as a benchmark for luxury destinations.

Current Presence
- Accor in Morocco: 43 hotels, 10 brands, 6,600+ rooms.
- Risma: 24 hotels in 11 cities, aiming for 28 by 2030.

This partnership is not just about new hotels—it’s about building capacity, elevating standards, and positioning Morocco as a global tourism hub.