Marriott International is accelerating its growth strategy in Greece with the signing of nine new deals, adding nearly 1,000 rooms across the country. This expansion introduces two new brands to the Greek market—Residence Inn by Marriott and Le Méridien—while strengthening Marriott’s footprint in both leisure and urban destinations. Residence Inn Athens (57 rooms): First of its kind in Greece, catering to long-stay travelers in the city center. Opening in 2027. Le Méridien Sissi Crete (229 rooms): Bringing the brand’s culture-forward positioning to Crete’s coast. Opening in 2027. Milatos Marriott Resort Crete (314 rooms): A large-scale resort expected in 2028, offering contemporary hospitality on the northern coast. Tribute Portfolio – The Tenant, Heraklion (40 rooms): Second Tribute Portfolio property in Crete, opening in 2026. Autograph Collection – Orosea, Paros (40 rooms): Independent boutique-style property joining the Autograph Collection in 2026. Luxury Collection – Hymnos, Zakynthos (94 rooms): A resort on Bouka Beach, opening in 2026, blending local heritage with luxury. Design Hotels: Expansion continues with boutique properties across Thera, Sifnos, and Milos. Strategic Impact - Marriott already operates 47 properties and 6,000+ rooms in Greece across 10 brands. - These new signings diversify offerings across luxury, premium, and extended-stay segments, reinforcing Greece’s role as a key leisure destination. - The expansion reflects strong confidence from owners and franchisees in Marriott’s portfolio and the sustained demand for branded hospitality in Greece. This move positions Marriott to capture both tourism growth and longer-stay demand in Greece’s urban centers and islands.
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