JourneyLabel Partners with Los Angeles Tourism to Launch 'We Love LA' Campaign for India’s Luxury Travellers

In a collaboration designed to spotlight Los Angeles for India’s discerning luxury travellers, JourneyLabel, A Luxury Travel Company, has partnered with the Los Angeles Tourism & Convention Board to introduce the “We Love LA” campaign.

Campaign Overview
- Partnership between JourneyLabel, A Luxury Travel Company, and the Los Angeles Tourism & Convention Board.
- Designed to spotlight Los Angeles for India’s luxury travellers, showcasing culture, creativity, entertainment, and lifestyle.
- Timed with Los Angeles’ upcoming role as a FIFA World Cup 2026 host city, adding global excitement.

Destination Showcase
- Curated experiences include:
- VIP access to iconic attractions and architectural marvels.
- Michelin-starred dining and vibrant nightlife.
- Luxury shopping at world-renowned destinations.
- Scenic coastline and Hollywood heritage.

Voices Behind the Partnership
- Seema Kadam, Regional Director India, Los Angeles Tourism:
“This collaboration allows us to present Los Angeles as a destination of depth and variety… designed to resonate with discerning Indian travellers seeking more than a conventional luxury holiday.”

- Sufail Husain, Co-Founder of JourneyLabel:
“Through the ‘We Love LA’ campaign, we bring together the city’s incredible blend of culture, art, luxury, and lifestyle… spotlighting its excitement as a FIFA World Cup 2026 host.”

Strategic Significance
- Connects India’s evolving luxury travel market with one of the world’s most iconic cities.
- Reinforces Los Angeles as a premium global destination for high-net-worth Indian travellers.
- Positions JourneyLabel as a curator of hyper-personalized luxury holidays.

This campaign is a smart move: it taps into India’s growing luxury travel segment while aligning with Los Angeles’ global spotlight moment in 2026.