New in First Class: Lufthansa serves La Grande Dame by Veuve Clicquot

Champagne and First Class: two things that simply belong together. Lufthansa has been serving the exclusive sparkling wine on board ever since the introduction of First Class.

Champagne in the Sky
- New Offering: Starting end of March, Lufthansa will serve La Grande Dame by Veuve Clicquot on all long-haul First Class flights.
- Prestige Cuvée: This champagne is Veuve Clicquot’s flagship, crafted with a high proportion of Pinot Noir for intensity and depth.
- Flavor Profile: Robust and rich, balancing fruit and acidity with citrus notes (lime, yuzu), white peach, pear, floral hints, chalk, and toasted almonds. It’s widely regarded as a champagne for special occasions.

Passenger Experience
- Choice & Exclusivity: Guests will now enjoy La Grande Dame alongside Lufthansa’s rotating premium champagne selection.
- Commitment to Quality: Olaf Mauthe, Head of Hospitality Catering Management, emphasized that outstanding champagne is integral to Lufthansa’s First Class philosophy: “Every moment should be a pleasure.”
- Future Onboard Experience (FOX): As part of Lufthansa’s 100th anniversary, the airline is revamping onboard service with upgraded cuisine, new tableware, amenities, and now this permanent champagne highlight.

Strategic Significance
- Lufthansa is reinforcing its premium positioning by aligning with luxury brands like Veuve Clicquot.
- This move places Lufthansa among carriers that use fine dining and exclusive beverages to differentiate their First Class product.
- It’s part of a broader trend where airlines elevate inflight hospitality to compete not just on comfort, but on luxury lifestyle appeal.