British Airways and Audible take in-flight entertainment to new heights with brand-new audiobook and podcast

British Airways has teamed up with Audible, a leading creator and provider of premium audio storytelling, to bring new spoken-word entertainment to the skies for customers to enjoy at 35,000ft.

Exclusive Access at 35,000ft:
More than 250 hours of audiobooks and podcasts now available for free on all BA long-haul flights.

Curated Content:
Includes bestsellers, new releases, and family-friendly titles, with a strong emphasis on British talent.

Highlights:
- Brand-new Harry Potter full-cast audio editions
- Audible’s Pride & Prejudice adaptation
- The Little Mermaid
- Ghost Stories: Stephen Fry’s Definitive Collection
- Hot White Heist

Strategic Impact
- First UK Airline with Audible: This marks the debut of Audible onboard a UK carrier.
- Passenger Experience Upgrade: Expands BA’s entertainment library, which has already grown by 4,600 titles since January 2025.
- Industry Trend: Reflects the surge in audiobook listening (up 31% in 2024) and podcast popularity (estimated 15.5 million UK listeners in 2025).

Voices from the Partnership
- Hamish McVey (BA Marketing Director): Emphasized the rising popularity of spoken-word entertainment and the focus on British talent.
- Tom McKenna (Audible Global Head of Media): Highlighted the goal of turning travel time into an enriching audio experience.

This move positions British Airways as a leader in diversifying in-flight entertainment, blending blockbuster films with immersive audio storytelling.