Agoda Unveils Asia’s Top Foodie Travelers: India ranked 8th
Agoda’s 2026 Travel Outlook Report has spotlighted the rise of food-driven travel across Asia, revealing which nationalities are most passionate about culinary experiences. Asia’s Top Foodie Travelers 1. Taiwan – 47% cite food as a key reason for travel 2. Vietnam – 35% 3. South Korea – 34% 4. Malaysia – 33% 5. Japan – 32% 6. Indonesia – 31% 7. Thailand – 20% 8. India – 8% Key Insights - Culinary experiences have jumped into the top three motivators for Asian travelers, up from sixth place last year. - This reflects a growing trend where gastronomy is not just a side activity but a primary driver of destination choice. - Taiwan’s strong lead highlights the centrality of food culture in its travel mindset, while Vietnam and South Korea also show deep appreciation for diverse cuisines. Why It Matters Food is becoming a universal travel language, shaping itineraries and influencing where people stay, what they do, and how they connect with local culture. Agoda is tapping into this by offering 300,000+ activities, including food tours and cooking classes, alongside its extensive accommodation and flight options.
Follow us on Insta
