Hilton To Double Lifestyle Portfolio in EMEA

Hilton is making a bold move in the lifestyle hotel segment across Europe, the Middle East, and Africa (EMEA). The company announced it will double its lifestyle portfolio, growing to more than 200 trading and pipeline properties in the region. This expansion reflects strong demand from both owners and travelers for experience-led stays that blend local culture with Hilton’s global scale.

Current footprint:
Over 100 lifestyle hotels already trading in EMEA.

Pipeline growth:
More than 100 additional hotels under development.

Brand debuts:
- Motto by Hilton in France (Paris La Villette, opening 2028).
- Tapestry Collection by Hilton in Germany (Cologne City Centre, opening 2027).

New openings:
- Hotel Ventura Saint-Tropez (summer 2026).
- Quiete Taormina Naxos, Italy (summer 2026).
- Cork City Centre, Ireland (2027).
- Paris Vaugirard, France (2027).
- New Continental Plymouth, UK (spring 2027).

Collection brands momentum:
- Curio Collection has doubled its EMEA presence in five years, with unique openings like The BoTree London and Elika Cave Suites Cappadocia (Hilton’s first cave hotel).
- Tapestry Collection has expanded rapidly, debuting in Sub-Saharan Africa (Kigali) and Türkiye (Istanbul).

Lifestyle innovation:
Expansion of Canopy by Hilton (32 properties trading/pipeline) and Tempo by Hilton (six properties in pipeline, including Riyadh debut).

Strategic Significance
Hilton’s lifestyle brands are becoming a growth engine, appealing to travelers who want distinctive, locally rooted experiences while benefiting from Hilton Honors’ 250 million members and digital-first guest services. This expansion also builds on Hilton’s exclusive agreement with YOTEL, further diversifying its lifestyle offerings.