India ranked third in Asia’s Sustainable Travel Rankings: Agoda Survey
Agoda’s 2026 Sustainable Travel Survey shows that India has ranked third in Asia for sustainable travel awareness and practices, with 88% of Indian travelers saying sustainability is important in their travel choices this year. Top Countries: - Thailand (95%) - Indonesia (93%) - India (88%) - Malaysia (88%) - Taiwan (83%) Traveler Motivations: - 29% prioritize ensuring travel spend benefits local communities. - 28% value building deeper connections with destinations. - 27% emphasize preserving natural landscapes and wildlife. Popular Sustainable Actions: - 48% travel during off-peak seasons to reduce overcrowding. - 39% support local businesses and community-based tourism. - 37% choose accommodations with sustainability certifications. Preferred Experiences: - 35% want tours that protect the environment and support communities. - 26% look for certified sustainable accommodations. - 20% are interested in programs that give back to nature and communities. Broader Impact The survey highlights that sustainable travel is no longer just about environmental responsibility—it’s increasingly about community benefit and cultural connection. For India, ranking third underscores the growing awareness among travelers to make choices that are both responsible and enriching.
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