World Travel and Tourism Council Welcomes Pernod Ricard as Industry Partner

The World Travel & Tourism Council (WTTC) is pleased to welcome Pernod Ricard as its newest Industry Partner, further strengthening the Council’s network of leading organisations supporting the strategic development of the global Travel & Tourism sector.

WTTC Welcomes Pernod Ricard
- Date: 10 March 2026
- Partnership: Pernod Ricard has joined the World Travel & Tourism Council (WTTC) as an Industry Partner.

Company Profile:
- Headquartered in Paris
- Global leader in spirits and champagne, present in 60+ countries
- Portfolio includes Absolut, Ballantine’s, Chivas Regal, Jameson, Martell, Havana Club, Beefeater, Malibu, Mumm, and Perrier-Jouët
- FY25 consolidated sales: €10,959 million

Tourism Contribution
- Operates 28 Brand Homes across 18 countries, welcoming over 1 million visitors annually.
- These immersive spaces highlight heritage, craftsmanship, mixology, culinary innovation, art, and culture, positioning Pernod Ricard as a driver of Spirits Tourism.
- Strengthens tourism offerings by creating culturally rich experiences that connect travelers with local communities.

Leadership Comments
- Gloria Guevara (WTTC President & CEO): Praised Pernod Ricard’s role in redefining experiential travel and aligning with WTTC’s mission of sustainable, innovative growth.
- Laura Sileo (Global Brand Homes Director, Pernod Ricard): Emphasized Brand Homes as cultural destinations and expressed pride in joining WTTC to shape a more innovative and sustainable travel future.

Strategic Impact
- As an Industry Partner, Pernod Ricard will contribute to WTTC’s policy initiatives, evidence-based programs, and strategic dialogues, supporting resilience and long-term value creation in global travel and tourism.

This partnership highlights how global consumer brands are increasingly shaping destination-led travel experiences, blending lifestyle, culture, and tourism.