81% of Vietnamese Travelers Want to Use AI to Plan Their Next Trip, Agoda Report Finds

According to the Agoda 2026 Travel Outlook Report, Vietnamese travelers are emerging as the region’s most enthusiastic adopters of artificial intelligence (AI) in travel planning. The report reveals that 81% of Vietnamese travelers are likely to use AI to plan their next journey – the highest rate in Asia, where the average is 63%.

Adoption & Trust
- 81% of Vietnamese travelers say they are likely to use AI to plan their next trip — the highest rate in Asia (regional average: 63%).
- Trust levels:
- 28% actively trust AI-generated information
- 59% feel neutral
- Only 14% express skepticism
- This shows a positive sentiment overall, with strong potential for wider adoption as AI tools become more familiar.

Drivers of Adoption
- Vietnam’s rapid digital transformation and booming tech ecosystem are accelerating AI integration into daily life — from work and education to shopping and entertainment.
- Travel planning is naturally following this trend.

Current AI Use Cases
Among Vietnamese travelers already engaging with AI, the most common applications are:
- Local attractions & activities recommendations
- Restaurant and dining suggestions
- Personalized itineraries (30%)
- Real-time language translation (30%)

Agoda’s Perspective
Lam Vu, Country Director Vietnam at Agoda, highlighted that this openness reflects a mindset of curiosity, efficiency, and personalization, and that Agoda is investing in technology to deliver seamless, intuitive travel experiences.

This report positions Vietnam as a regional leader in AI travel adoption, with travelers eager for smarter, more personalized journeys.