Agoda Reports Holi Travel Trends in India, with Jaipur and Udaipur Posting Strong Interest

Digital travel platform Agoda analysed accommodation search data for domestic travel for the recent Holi week, revealing a rise in travel interest compared to last year in destinations such as Jaipur, Udaipur and Vrindavan, where traditions, rituals and community celebrations shape the experience.

Domestic surge:
Holi week saw a 211% overall rise in travel interest compared to last year.

Top destinations:
- Jaipur (Pink City): +282% searches, driven by palace-led celebrations and Amer Fort festivities.
- Udaipur: +233% searches, lakeside Holi events at heritage hotels and boutique stays.
- Pushkar: +195% searches, vibrant street gatherings around Pushkar Lake and ghats.
- Vrindavan: +126% searches, temple courtyards with flower Holi ceremonies and bhajans.
- Mathura: +109% searches, birthplace of Lord Krishna, famous for temple rituals and street celebrations.
- Hampi: +128% searches, UNESCO ruins hosting lively Holi gatherings.
- Shantiniketan (Basanta Utsav): +43% searches, cultural Holi with music and art.

International Interest
- Udaipur: +459% searches from Asia (Malaysia, Thailand, Singapore, Japan, South Korea).
- Jaipur: +191% growth in international searches.

Insights
- Holi has become a key travel moment for both domestic and international visitors.
- Cultural calendars are increasingly shaping travel decisions.
- Agoda highlights its platform’s ability to simplify planning with 6M+ properties, 130K+ flight routes, and 300K+ activities.

This shows how festivals like Holi are evolving into tourism drivers, blending cultural heritage with modern travel demand.