Meliá Hotels International’s 2025 Annual Results: Profit increased by 23.6% (to €200.2M)

Meliá Hotels International’s 2025 results show that the Company successfully capitalized on the positive global industry trend, delivering RevPAR growth above that of the hotel companies operating in the market and ensuring stable, positive performance across all segments and in almost all regions worldwide, despite a more moderate macroeconomic environment.

Financial Performance
- Net Profit: €200.2M (+23.6% vs. 2024)
- EBITDA (excl. capital gains): €544.7M
- Revenue (excl. capital gains): €2,078M (+3.2%)
- RevPAR Growth: +6.6% (constant currency), outperforming industry average
- Net Financial Debt/EBITDA: Maintained below 2.2x, showing strong balance sheet discipline

Business Highlights
- Hotel Openings & Pipeline:
- Signed 51 new hotels (9,000+ rooms) in 2025
- Opened 28 hotels
- Pipeline now includes 83 future openings
- Direct Channels: Melia.com and app grew by 7%, contributing ~50% of centralized sales
- Loyalty Program: MeliáRewards approaching 19M members, accounting for 86% of direct bookings

Strategic Focus
- Asset-light growth: 87% of operating rooms under capital-light models
- Luxury & Premium Expansion: 63% of portfolio and 78% of pipeline now in higher-value segments
- Debt Restructuring: €800M syndicated loan optimized financing costs and maturities
- Sustainability:
- Ranked Europe’s most sustainable hotel company (S&P Global 2025)
- Approved 10-year Energy Transition Plan in Spain (avoiding 3,000 tonnes CO₂ annually)
- 88% of portfolio now ESG-certified

Regional Performance
- Spain: Strong ski and Canary Islands resorts; urban hotels boosted by events
- EMEA: Growth in Germany, UK, France, Italy (luxury segment driven by US demand)
- Americas: Solid in Mexico, Dominican Republic, US (New York strong, Orlando mixed); Cuba challenged by energy crisis
- Asia: Southeast Asia strong (Vietnam, Thailand, Indonesia); China still pressured by oversupply

Outlook for 2026
- Bookings: Already up 11% YoY across all segments
- Renovated Hotels Reopening: Paradisus Bali, Paradisus Cancún, Gran Meliá Don Pepe
- Planned Openings: At least 30 new hotels (3,500+ rooms)
- Positive Trends: Strong demand in Canary Islands, Caribbean, ski destinations; MICE segment up 10%

This report shows Meliá balancing profit growth, debt discipline, and sustainability leadership while leaning heavily into luxury and asset-light expansion.