Ready for kick-off: Angola to take center stage as the Host Country of ITB Berlin 2026

Angola, the official Host Country of ITB Berlin 2026, is the focus of the international travel industry from 3 to 5 March. At the World’s Leading Travel Trade Show the country from southwest Africa is showcasing its cultural diversity, spectacular natural beauty and a vision for sustainable development.

Key Highlights
- Host Country Role: Angola will be the official Host Country of ITB Berlin 2026, taking center stage at the world’s leading travel trade show.
- Showcase Opportunity: The country will present its tourism offerings, culture, and investment potential to a global audience of travel professionals, media, and policymakers.
- Strategic Positioning: Angola aims to strengthen its visibility as a destination in Africa, highlighting its diverse landscapes, wildlife, and cultural heritage.

Why It Matters
- Global Exposure: ITB Berlin is one of the most influential platforms in the travel industry, giving Angola a chance to reposition itself internationally.
- Tourism Development: Hosting aligns with Angola’s broader strategy to diversify its economy beyond oil and promote tourism as a growth driver.
- Networking & Partnerships: The event will facilitate connections with tour operators, airlines, hotel groups, and investors, potentially accelerating Angola’s tourism infrastructure development.

Broader Context
- Previous ITB Berlin host countries (like Oman, Malaysia, and Georgia) have used the spotlight to significantly boost their tourism branding and visitor numbers.
- Angola’s participation signals a push to compete with other African destinations such as South Africa, Kenya, and Tanzania, which already have strong international tourism profiles.

This is a major branding opportunity for Angola—essentially positioning itself as a new gateway to African tourism.