Kerala Tourism launches ‘Travel Now, Post Later’ digital campaign to promote ‘mindful travel’
Kerala Tourism launches an international digital campaign titled 'Travel Now, Post Later', encouraging travelers to experience moments fully before sharing them online. Concept: Encourages travelers to fully immerse themselves in experiences before posting online. Goal: Promote mindful travel by prioritizing presence, emotional connection, and respect for local cultures over instant digital validation. Context: - Responds to global trends of digital fatigue and the desire for wellness-led, immersive journeys. - Aims to reframe travel as an act of awareness and reflection. Execution: - Rolled out across Kerala Tourism’s official digital platforms. - Supported by a dedicated microsite: travelnowpostlater.com (campaign philosophy, curated content, tips, and tools). Key Messaging: - Presence-led journeys. - Emotional engagement. - Wellness and slow living. - Respect for communities and natural environments. Official Statement: Tourism Minister Shri P A Mohamed Riyas highlighted Kerala’s role as a trendsetter, aligning with the global shift toward immersive, emotionally connected travel. This positions Kerala Tourism not just as a destination marketer, but as a thought leader in sustainable and mindful travel
Follow us on Insta
