Agoda Announces Japanese 'Solo Travel' Trends

Digital travel platform Agoda has released the latest search data on “solo travel” among Japanese travelers. According to accommodation search data from Agoda, interest in solo travel among Japanese travelers increased by 11% year on year for international travel and by 17% for domestic travel, revealing that demand for traveling alone is steadily expanding both within Japan and abroad.

Growth in Solo Travel
- International Travel: Searches by Japanese solo travelers rose 11% year-on-year (2025 vs. 2024).
- Domestic Travel: Even stronger growth at 17% year-on-year, showing solo travel is becoming mainstream within Japan.

Popular Overseas Destinations
- Top Cities: Seoul, Bangkok, Taipei, Hong Kong, Honolulu.
- Why These Cities?
- Convenient access from Japan.
- Strong safety reputation.
- Efficient transport systems.
- Seoul’s Appeal: Especially popular for beauty and wellness trips, plus short-stay experiences like dining, shopping, and sightseeing.

Domestic Solo Travel Hotspots
- Major Cities: Tokyo, Osaka, Fukuoka, Sapporo, Yokohama.
- Regional Cities with High Growth:
- Chiba (+67%)
- Takamatsu (+62%)
- Okayama (+46%)
- Izumisano (+41%)
- Saitama (+40%)
- Many of these are airport-linked cities, chosen as gateways for both domestic and international solo trips.

Agoda’s Perspective
Tadashi Ikai, Senior Country Director for Japan, noted that solo travel is now seen as an everyday choice rather than a niche style. Regional cities are gaining traction for their balance of convenience and tourism resources, while international destinations are valued for safety and accessibility.

Big Picture
Solo travel in Japan is evolving into a mainstream lifestyle trend, blending convenience, cultural exploration, and personal freedom. Agoda is positioning itself to support this shift with flexible booking options across 6M+ accommodations, 130K+ flight routes, and 300K+ activities.