Thomas Cook India and SOTC Travel ink MOU with Mauritius Tourism Promotion Authority

In a strategic move to strengthen tourism ties, Thomas Cook (India) Limited and its group company SOTC Travel have signed a Memorandum of Understanding (MOU) with the Mauritius Tourism Promotion Authority (MTPA).

Partnership Goals:
- Boost travel demand from India to Mauritius.
- Enhance destination visibility across leisure, MICE (Meetings, Incentives, Conferences, Exhibitions), and corporate travel.
- Target India’s metro, mini-metro, and Tier 2 & 3 markets.

Destination Appeal:
- Mauritius offers visa-free access, short flight durations, and a wide range of resorts from luxury to value-driven.
- Strong cultural links with India through Creole heritage, cuisine, festivals, and religious diversity.
- Popular for honeymoons, multi-generational families, millennials, Gen Z, and corporate travelers.

Leadership Voices:
- Rajeev Kale, Thomas Cook India:
Emphasized leveraging omnichannel strength and destination expertise to showcase Mauritius’ evolving proposition.

- S.D. Nandakumar, SOTC Travel:
Highlighted Mauritius’ cultural depth and diversity, positioning it as a multifaceted destination.

- Benoît Harter, MTPA:
Stressed the importance of collaboration to accelerate visitation from both metro and regional Indian markets.

Strategic Impact
This collaboration represents a multi-pronged approach—combining destination education, product development, and marketing communications—to position Mauritius as a top-of-mind destination for Indian travelers.

This partnership not only strengthens Mauritius’ tourism appeal but also reflects India’s growing outbound travel demand for short-haul, culturally connected luxury destinations.