Percept Live in Partnership with Laqshya Media Group Announce Bollyboom's 'Chak De India Tour' with Salim-Sulaiman

Percept Live, in partnership with Laqshya Media Group, has announced Bollyboom’s “Chak De India Tour” featuring the legendary composer duo Salim–Sulaiman. The multi-city ticketed concert tour celebrates their 33-year musical journey, kicking off on March 21, 2026, with shows across Jaipur, Lucknow, Indore, Pune, and Ahmedabad.

About the “Chak De India Tour”
- Organizers: Percept Live (creators of Bollyboom IP) in collaboration with Laqshya Media Group.
- Artists: Salim–Sulaiman, one of Bollywood’s most iconic composer duos.
- Theme: Honouring 33 years of iconic music that has defined Bollywood’s soundscape and inspired generations.
- Format: A multi-city ticketed concert tour, positioned as one of India’s biggest live music spectacles in 2026.

Tour Schedule (Phase 1)
- March 21, 2026 - Jaipur
- March 22, 2026 - Lucknow
- March 29, 2026 - Pune
- April 04, 2026 - Indore
- April 11, 2026 - Ahmedabad
- Future Expansion: More cities expected to be added in subsequent phases, making it a pan-India celebration.

Why This Tour Matters
- Legacy Celebration: Salim–Sulaiman’s career spans Bollywood blockbusters, independent albums, and global collaborations.
- Youth Appeal: Bollyboom is India’s premier Bollywood dance music property, blending live performances with immersive experiences.
- Cultural Impact: The tour bridges nostalgia with contemporary sounds, appealing to both long-time fans and Gen Z audiences.
- Tourism & Economy: Large-scale concerts like this boost local hospitality, food, and travel industries in host cities.

Salim–Sulaiman’s Musical Journey
- Film Scores: Known for hits in Chak De! India, Rab Ne Bana Di Jodi, Fashion, and Band Baaja Baaraat.
- Independent Work: Collaborations with international artists and contributions to Coke Studio India.
- Recognition: Their music has shaped Bollywood’s modern identity while retaining classical and folk influences.