International attendance boosts visitor numbers on FITUR 2026’s opening day

The International Tourism Trade Fair (FITUR) started its first day with 52,000 professional visitors, 55% of them from overseas.

Attendance Highlights
- Visitor Numbers: Over 52,000 professional visitors attended on the first day.
- International Share: 55% of attendees came from overseas, marking strong global participation.
- Growth: Overall attendance grew by 2.6% compared to last year.
- International Participation: Up 11% year-on-year, with representation from 161 countries and 10,000+ companies.

Opening Ceremony
- Began with a minute’s silence to honor victims of the recent railway tragedy in Adamuz, Spain.
- Reflected solidarity across the global tourism community.

Event Features
- Professional Programs: FITUR Talent, FITUR Woman, FITUR Screen, Lingua, TechY, Know-how & Export, Sports, Experience, and FITURNEXT.
- Weekend Focus: Dedicated to general public with themes like 4All, Cruises, and LGTB+ tourism.
- Knowledge Hub: New strategic forum for trend-sharing.
- International Summit on Communication & Tourism: Scheduled for 23 January to address sector challenges.
- FITUR Experience Area: Interactive experiential tourism showcase.

Partner Country Spotlight
- Mexico is the Partner Country for 2026.
- Showcasing cultural, culinary, and tourism diversity from all 32 states through a major national delegation.

Logistics & Access
- Improved access points, fast-track lanes, and enhanced Madrid Metro Line 8 service ensured smooth visitor flows.