1 in 9 orders on Swiggy now an EatRight order as healthy eating becomes increasingly mainstream

Swiggy, India’s pioneering on-demand convenience platform, shared that as per its internal data, every 1 in 9 food orders in January 2026 is an EatRight order.

Adoption Rate:
Nearly 1 in every 9 food orders on Swiggy in January 2026 was an EatRight order.

Category Scale:
- 180,000 restaurants now offer EatRight options.
- 2 million+ items across 150+ dish families (salads, soups, kebabs, rolls, biryanis, sandwiches, North Indian meals).

Core Segments:
- High Protein (≥10% protein-to-calorie ratio).
- Low Calorie (under 500 kcal).
- No Added Sugar (unsweetened, naturally sweetened, or low-calorie sweeteners).

Consumer Trends
- Protein Power: Meals with 45g+ protein grew 3.5x faster than the overall EatRight category.
- Calorie Conscious: The 400–500 kcal range is the most popular for lighter meals.
- Popular Formats: Rolls, sandwiches, salads, and portion-controlled biryanis are leading choices.
- Weekday Peaks: EatRight orders peaked on Wednesdays and Fridays, showing integration into regular routines.

Geographic Spread
- Metros: Bengaluru, Mumbai, Delhi NCR show faster-than-average growth.
- Beyond Metros: Strong adoption in Ahmedabad, Bhubaneswar, Goa, Mysore, Coimbatore, Vadodara.

Industry Collaboration
- EatFit & HRX by EatFit: Multigrain rotis.
- Subway: Protein-forward rice bowls & salads.
- Meghana Biryani: Improved protein-to-calorie ratios.
- Olio Pizza: Multigrain bases.
- Chai Point, Starbucks, abCoffee: Sugar-free teas, protein-enriched coffees & shakes.

Engagement Initiative
- EatRight Streaks: Rewards program encouraging consecutive EatRight orders.
- Up to ₹400 cashback for streak participation.
- 1.3 million users joined in the first week of January 2026.

Leadership Quote
Deepak Maloo, VP – Food Strategy, Customer Experience & New Initiatives, Swiggy:
> “Every 9th order on Swiggy is an EatRight order. This rapid adoption underscores a transformational shift in consumers’ food preferences—from sporadic healthy choices to eating consciously every day.”

👉 This shows that healthy eating is no longer niche—it’s mainstream, with Swiggy positioning EatRight as a daily lifestyle choice rather than a temporary fitness trend.