PATA Signs MoU with Phuket Hotels Association to Support Responsible Growth in Hospitality Sector

The Pacific Asia Travel Association (PATA) brokers a new partnership agreement with the Phuket Hotels Association (PHA), a nonprofit organisation representing a diverse range of hotels across the island of Phuket, southern Thailand.

Date & Place:
Signed on 22 January 2026 in Bangkok.

Parties Involved:
- PATA – a global nonprofit advancing tourism across the Asia-Pacific.
- PHA – representing over 110 hotels in Phuket, from boutique properties to international brands.

Signatories:
- Noor Ahmad Hamid, CEO of PATA.
- Jayne MacDougall, Executive Director of PHA.

Goals of the MoU
- Responsible Growth: Promote sustainable practices in Phuket’s hospitality sector.
- Regional Collaboration: Strengthen Phuket’s standing as a world-class destination.
- Knowledge Sharing: PHA will provide quarterly tourism insights and research to PATA’s network.

Joint Activities:
- Mutual promotion of events.
- Speaker participation at conferences.
- Networking opportunities for members.

Why It Matters
- Phuket’s Role: Hospitality is a cornerstone of Phuket’s economy, making responsible tourism vital.
- Long-Term Impact: The partnership supports innovation, sustainability, and community wellbeing.
- Shared Vision: Both organizations aim to balance economic vitality, cultural heritage, and environmental stewardship.

✨ In essence, this MoU is about aligning global tourism expertise with local hospitality leadership to ensure Phuket thrives as a resilient, responsible destination.