Novotel Hotels Unveils 'Longevity Everyday'

On January 20, 2026, Novotel (Accor’s founding brand) unveiled Longevity Everyday, a bold new vision to democratize longevity and make wellbeing accessible to all guests, every day.

Longevity Economy:
A fast-growing sector forecast to reach $4.6 trillion by the end of the decade.

Novotel’s Mission:
Shift longevity from an elite wellness pursuit to practical, intuitive daily habits.

Four Pillars:
Sleep – New eco-conceived premium beds (29 cm deep, OEKO-TEX® certified) designed for optimal rest.

Eat – Menus with at least 25% plant-forward options by 2026, guided by chef Alfie Steiner (@alfiecooks) and supported by WWF’s sustainable seafood principles.

Move – Everyday movement made easier through gyms, pools, and partnerships with Paris Saint-Germain (PSG) and Olympic gold medallist Kauli Vaast.

Meet – Redefining meetings and family time with wellness-focused breaks, sustainable food, and WWF-designed edutainment for kids.

Ocean & Planetary Health
- Novotel ties personal wellbeing to planetary wellbeing, embedding ocean preservation into its longevity strategy.
- Partnerships with WWF, Seafood Souk, and Seafood Task Force ensure sustainable seafood sourcing and traceability.

The Novotel 37 Collective
- A global community of wellbeing experts and opinion leaders sharing practical insights.
- Founding members include:
- Kauli Vaast – Olympic surf champion.
- Alfie Steiner – Plant-forward food creator.
- Javier Pastore – Former PSG footballer, offering mental clarity and performance insights.
- Inspired by the principle: 1% daily improvement compounds to 37x growth in a year.

Leadership Perspective
Jean-Yves Minet, Novotel Global Brand President:
> “Longevity is not about radical transformation, but small, incremental actions that last and compound over time. Our goal is to integrate longevity into daily habits across Eat, Sleep, Move, Meet – at Novotel and beyond the stay.”