Choice Hotels International Launches New Global Campaign Centered on Travel Values

Choice Hotels International, Inc. unveiled its latest global marketing campaign centered on Travel Values, celebrating how the right stay can unlock more meaningful travel experiences.

Campaign Overview
- Launch Date: January 20, 2026
- Theme: Travel Values — highlighting how travelers are redefining “value” by prioritizing meaningful experiences over material things.
- Message: Staying with Choice Hotels helps guests stretch their travel dollars further, unlocking more trips, more experiences, and more memories.

Creative Collaboration
- Spokesperson: Actor and comedian Keegan-Michael Key, continuing his third year of partnership with Choice Hotels.
- Agencies Involved:
-- Creative: 72andSunny New York
-- Media: dentsu X
- Formats: 30- and 15-second commercials across TV, connected TV, digital, and social platforms throughout 2026.

Brand Highlights
- Comfort Hotels: Familiarity and ease for everyday travelers.
- Cambria Hotels: Elevated design and local feel for more premium experiences.
- Choice Privileges® Rewards Program:
-- Recently revamped to allow members to earn rewards more frequently.
-- Faster path to Elite status.
-- Exclusive benefits across 7,000+ properties in 46 countries and territories.

Campaign Reach
- Ads will appear across entertainment and sports channels, including college basketball broadcasts.
- Social media rollout on Facebook, Instagram, Pinterest, Snap, and TikTok, featuring both Choice Hotels and Keegan-Michael Key’s accounts.

Leadership Perspective
- Noha Abdalla, CMO: “Our campaign reflects how people are thinking about travel today… showing how Choice Hotels offers guests more ways to get what they value on a trip across an extensive portfolio of brands and locations.”

✅ In short: Choice Hotels is reframing “value” in travel through a global campaign led by Keegan-Michael Key, emphasizing meaningful experiences, flexible stays, and enhanced loyalty rewards.