Emirates returns to the Hero Dubai Desert Classic as Official Partner
Emirates has announced a significant six-year partnership with the Hero Dubai Desert Classic, further strengthening the airline's long-standing commitment to supporting golf in Dubai. Emirates & Golf Sponsorships: Emirates has a long history of supporting major golf tournaments worldwide, including the Hero Dubai Desert Classic, which is one of the flagship events on the DP World Tour. Hero Dubai Desert Classic: This tournament, held annually in Dubai, is often referred to as the "Major of the Middle East." It attracts top international golfers and is a key sporting event in the region. Partnership Significance: By returning as the Official Partner, Emirates strengthens its brand presence in sports, especially in Dubai where both the airline and the tournament are iconic symbols of the city’s global profile. Global Reach: Sponsorships like this align with Emirates’ strategy of connecting with international audiences through sports, reinforcing its image as a premium global airline.
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