FITUR Lingua's professional conference will focus on the importance of language as a driver of tourism

FITUR Lingua will once again place language at the centre of the tourism debate with a day dedicated to analysing its role as a determining factor in the cultural and educational experience for destinations.

Conference Focus
- Theme: The role of language as a catalyst for tourism growth.
- Objective: To highlight how multilingual communication enhances cultural exchange, accessibility, and visitor experiences.
- Professional Scope: Designed for tourism professionals, educators, and policymakers to explore language’s impact on destination branding, inclusivity, and global competitiveness.

Key Highlights
- Language as a Driver: Emphasis on how linguistic diversity can attract international travelers and strengthen local economies.
- Tourism Innovation: Showcases how language services (translation, interpretation, multilingual digital tools) are becoming essential infrastructure for modern tourism.
- Collaboration: Encourages partnerships between language experts, tourism boards, and hospitality providers to create seamless travel experiences.
- Global Perspective: Positions language not just as a tool, but as a strategic asset in tourism development.

Why It Matters
- Enhances destination appeal by making travel more accessible.
- Promotes cultural understanding and deeper connections between visitors and host communities.
- Supports sustainable tourism growth by broadening reach and inclusivity.

This conference underscores how language is more than communication — it’s a bridge to discovery and connection in tourism.