ALIVAA Hotels & Resorts has announced the strategic addition of The Hoften Vibranta, Haridwar, to its growing portfolio. New Property: ALIVAA Hotels & Resorts has launched The Hoften Vibranta in Haridwar, strengthening its footprint in Uttarakhand. Strategic Location: Haridwar is a major spiritual and cultural hub, attracting millions of pilgrims and tourists annually. Property Features: - Modern design blended with local heritage influences. - Comfortable accommodations tailored for both leisure and spiritual travelers. - Amenities designed to enhance guest experience in a city known for its religious significance. Expansion Vision: - This marks another step in ALIVAA’s strategy to grow across key Indian destinations. - Focus on offering affordable luxury and personalized hospitality in emerging travel markets. Why It Matters - Strengthens ALIVAA’s presence in North India’s tourism circuit. - Positions the brand to cater to both domestic and international visitors seeking cultural immersion and modern comfort. - Haridwar’s prominence as a gateway to the Char Dham Yatra makes this expansion especially significant.
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