Seagram's Royal Stag Strengthens Its Cultural Resonance with Four New Influential Voices

Seagram’s Royal Stag has just turned up the volume on its cultural impact by onboarding four dynamic personalities—Sidharth Malhotra, Badshah, Naga Chaitanya, and Payal Dhare—as brand ambassadors.

A Bold New Chapter: “Live It Large”
These new voices join cricket stars Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav, expanding the brand’s reach across India’s most beloved passions:

- Cinema – Sidharth Malhotra
- Music – Badshah
- Gaming – Payal Dhare
- Regional Cinema – Naga Chaitanya

Each ambassador embodies Royal Stag’s philosophy of fearless ambition, bold choices, and unapologetic self-expression.

What They Said
- Sidharth Malhotra: “It’s more than a brand—it’s an attitude that celebrates passion and pushing yourself to the next level.”
- Badshah: “Living large is all about owning who you are, unapologetically.”
- Naga Chaitanya: “Royal Stag stays rooted in culture while constantly moving forward.”
- Payal Dhare: “I’ve broken barriers and redefined success on my own terms. This is just the beginning.”

Why It Matters
Royal Stag continues to evolve as a cultural beacon, resonating with a generation that values authenticity, ambition, and individuality. By embracing influencers from diverse fields, the brand is deepening its connection with India’s youth and reinforcing its iconic “Live It Large” ethos.