India has rapidly emerged as a key growth engine for Hong Kong’s Meetings, Incentives, Conventions, and Exhibitions (MICE) sector, fueling a strong post-pandemic recovery. In 2024 alone, Indian arrivals surged over 70% compared to the previous year, helping Hong Kong welcome 1.42 million overnight MICE visitors, reaching 80% of pre-COVID levels. Why India Is Driving Growth - Top 5 Source Market: India ranks among the top five for incentive group travel to Hong Kong - Corporate Demand: Indian companies are increasingly choosing Hong Kong for large-scale incentive programs and bespoke corporate events - Strategic Engagement: The Hong Kong Tourism Board (HKTB) has launched high-impact familiarization tours to showcase the city’s appeal to Indian corporates and travel intermediaries Highlights from the FAM Tours - Corporate Buyers Tour (June 2025): - Attended by senior reps from 8 major Indian corporations - Featured luxury site visits, cultural events like the Dragon Boat Races, and interactive workshops - Cruise and land experiences reinforced Hong Kong’s unique offerings - Cruise Familiarization Tour (July 2025): - Targeted top travel agents from Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad - Included a 2-night StarDream cruise, VIP hotel stays, and exclusive entertainment experiences HKTB’s Vision Puneet Kumar, Director – South Asia at HKTB, emphasized India’s “immense potential” and confirmed a strong pipeline of business from Indian partners. With over 200 mega events annually, world-class infrastructure, and curated experiences, Hong Kong is positioning itself as Asia’s leading business events hub.
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