The Oberoi Group has officially launched _ASMI by Oberoi_, a transformative wellness experience rooted in ancient Indian philosophy and enhanced by modern science. The name “ASMI” comes from Sanskrit, meaning “I am,” and reflects a journey of self-discovery and conscious living. What Makes ASMI Unique: Inspired by the Pancha Kosha philosophy—five layers of being—ASMI is built around five pillars of wellbeing: - Movement: Mindful physical activity to align body and mind - Nutrition: Curated cuisine that nourishes both body and soul - Bodywork: Restorative therapies using time-honored techniques - Breathwork: Guided practices to calm the mind and enhance vitality - Mindfulness: Meditation and centering techniques for clarity and presence Where You Can Experience It: ASMI is currently available at: - The Oberoi Sukhvilas Resort & Spa, Siswan Forest, New Chandigarh - The Oberoi Vindhyavilas Wildlife Resort, Bandhavgarh, Madhya Pradesh More properties across India will follow, with international expansion planned for 2026. ASMI Cuisine: Menus are designed with wellness tiers to encourage better choices. Guests can consult with a dedicated Oberoi Wellness Chef to personalize their meals based on their goals. Leadership Insight: Vikram Oberoi, CEO of The Oberoi Group, describes ASMI as a “living philosophy” that blends authenticity with luxury, aiming to create lasting impact on body, mind, and spirit.
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