New Study Finds 60% of Gen Z Timeshare Owners Think Timeshare is an Exceptional Value
A new study from the American Resort Development Association (ARDA) reveals that 60% of Gen Z timeshare owners believe timeshares offer exceptional value, signaling a generational shift in vacation ownership preferences. Key Findings from the Vacation Ownership Sentiment Index. Positive Ownership Experience: - 61% of Gen Z respondents plan to upgrade their current timeshare within two years. - 33% intend to purchase additional timeshare products in the same timeframe. - In contrast, only 25% of other owners plan upgrades, and 15% plan further purchases. Lifestyle Alignment: - Gen Z travelers increasingly seek premium rooms, spacious accommodations, and added amenities. - 64% say timeshares make vacation planning easier. - 65% report traveling more frequently because of their timeshare ownership. Family-Oriented Travel: - Gen Z owners are more likely to have children at home, highlighting the appeal of timeshares for young families. Industry Evolution: - Flexible booking options and a wide range of destinations have made timeshares more attractive to younger generations. - Many Gen Z owners grew up vacationing in timeshares and now seek similar experiences for their own families. This data underscores how the timeshare industry is adapting to meet the expectations of younger, experience-driven travelers.
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