Korea Tourism Organization Expands 'Korea Now: All You Imagine' Campaign
The Korea Tourism Organization (KTO) has expanded its 2025 “Korea Now: All You Imagine” campaign through a dynamic partnership with Amorepacific, a leading K-Beauty brand. This collaboration is designed to inspire North American travelers to explore Korean culture through both travel and beauty experiences. Campaign Highlights - Amorepacific Brands Featured: Laneige, Innisfree, Sulwhasoo, Aestura, and Hanyul—each representing Korea’s rich beauty heritage. - Sweepstakes: Participants who complete a short online survey can win two round-trip tickets to Korea and enjoy curated K-Beauty experiences. - Pop-Up Event: “Seoul in the City” pop-up in New York City (Oct 24–25, 2025) at Sephora, featuring immersive brand activations and exclusive product launches. - AI-Powered Travel Planning: KTO’s Ad-Tech campaign personalizes travel itineraries based on four cultural themes. This initiative bridges Korea’s global influence in both tourism and beauty, inviting audiences to experience the country’s creativity and care firsthand. You can explore more or enter the sweepstakes via Korea Now’s official site https://koreanow.us.
Follow us on Insta
