Gateway to (GBA) Greater Bay Area' Market: ITE Hong Kong 2026 will be held from 11-14 June 2026
ITE Hong Kong 2026 is shaping up to be a major international travel event, strategically positioned as a gateway to the Greater Bay Area (GBA) market. Here's what you need to know: Event Overview - Dates: June 11–14, 2026 - Venue: Hong Kong Convention & Exhibition Centre - Format: - First two days for trade visitors - Last two days open to the general public Strategic Importance - Greater Bay Area (GBA) includes Hong Kong, Shenzhen, Guangzhou, and other key cities, with a combined GDP of US$2.077 trillion in 2024—ranking as the 12th largest economy globally. - Nearly 70% of ITE 2025’s trade buyers came from the GBA, highlighting its influence and connectivity. Key Features - B2B & B2C Programs: Tailored for both trade professionals and Free Independent Travelers (FITs). - International Reach: ITE 2025 hosted 502 exhibitors from 64 countries, with 88% from outside Hong Kong. - Japan Pavilion: A major highlight, featuring business matching, seminars, and cultural showcases that drew large crowds. Why It Matters ITE 2026 is not just a travel expo—it’s a launchpad for tourism brands aiming to tap into the affluent and travel-savvy GBA market. With strong support from regional tourism boards and ministries, it’s a must-attend for industry stakeholders.
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