Hilton has launched its 25th brand, Outset Collection by Hilton
Hilton has unveiled its 25th brand, called Outset Collection by Hilton, designed for travelers who crave authentic, story-rich stays with a boutique feel. What Makes Outset Collection Unique: - Upscale Conversion Brand: Focused on transforming existing independent hotels into Hilton-branded properties while preserving their unique character. - Soulful & Independent: Each hotel is meant to reflect its local culture, history, and vibe—think hidden gems, revived landmarks, and offbeat urban boutiques. - Flexible Design & Amenities: Owners can tailor food, design, and services to local demand, from cozy cafés to full-service restaurants. Where You’ll Find Them: - Launching in November 2025, with 60+ hotels already in development. - Locations range from Moab’s adventure basecamps to Chicago’s urban charm, with plans to expand to 500+ hotels across North America. Backed by Hilton’s Power: - Full access to Hilton’s global infrastructure, including its Hilton Honors loyalty program. - Combines independent spirit with Hilton’s hospitality standards and tech innovations. As Hilton’s CEO Chris Nassetta put it: “Outset Collection is an expression of our commitment to growth, innovation and meeting the evolving needs of travelers around the world.” This brand is a bold move into the lifestyle space, joining Hilton’s growing portfolio that includes Canopy, Curio Collection, Motto, and more.
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