India Shines Bright for Diwali 2025: Agoda Reports 67% Surge in Global Travel Interest

According to Agoda’s latest travel insights, international travel interest to India during Diwali 2025 has skyrocketed by 67% year-on-year, signaling a powerful resurgence in cultural tourism.

Global Surge in Diwali Travel
- Overall travel searches (domestic + international): up 24%
- Domestic travel interest: up 18%

- International inbound searches: up 67%, led by:
- 🇰🇷 South Korea: 45x increase in searches
- 🇹🇭 Thailand: nearly doubled
- 🇲🇾 Malaysia: up 25%
- 🇦🇪 UAE: up 87%
- 🇺🇸 USA: up 28%

Top Searched Indian Destinations
1️⃣. Goa: Most searched overall
2️⃣. Udaipur: +49%
3️⃣. Jaipur: +46%
4️⃣. New Delhi: Doubled
5️⃣. Mumbai: +18%

Why Diwali Draws the World In
- Travelers are drawn to India’s rich heritage, festive cuisine, and family-centered celebrations
- Diwali offers a unique blend of visual spectacle, cultural immersion, and shared joy
- The festival is increasingly seen as a global cultural experience, not just a regional celebration

Agoda’s Take
Gaurav Malik, Country Director for the Indian Subcontinent at Agoda, noted the excitement around emerging markets like South Korea and consistent interest from Southeast Asia and the Middle East. He emphasized how India’s cultural festivals resonate across borders, making it a welcoming and vibrant destination.

This data reflects not just a travel trend—but a growing global appreciation for India’s traditions and the warmth of its festive spirit.