Booking.com Expands Global Experiences with FareHarbor Integration

Booking.com has announced a major global integration with FareHarbor, a leading software provider in the tours and activities sector. This partnership significantly boosts Booking.com's Attractions and Activities offerings, adding over 150,000 new experiences across thousands of destinations worldwide.

What This Means for Travelers:
- Expanded Inventory: From iconic landmarks to hidden gems, travelers now have access to a broader range of experiences in 5,000+ cities across 115 countries.
- New Highlights:
- Montserrat Hiking Tour – Spain
- Whitby and Yorkshire Steam Rail – UK
- Volcanoes and Hot Springs – Greece
- Prague Christmas Market Tour – Czech Republic

Strategic Benefits:
- FareHarbor joins Musement, Viator, and Klook as key partners, giving operators direct access to millions of Booking.com users.
- Enhances Booking.com’s U.S. offerings and global reach over time.

Tech-Driven Discovery:
- Booking.com is leveraging AI tools to help travelers find the perfect experience—grouping similar activities and using conversational AI to refine searches.

Genius Loyalty Perks:
- Booking attractions now contributes to Genius status upgrades, rewarding users not just for stays but also for booking flights, car rentals, taxis, and experiences.

Leadership Voices:
“They transform a trip from a simple visit into a memorable experience,” said Eve Henrikson, SVP of Booking.com’s Trips division.
“This integration unlocks new visibility and demand for experiences on a truly global scale,” added Andrea Carini, CEO of FareHarbor.

This move positions Booking.com as a one-stop travel platform, blending accommodation with immersive local experiences.